The world’s premiere extra-marital affair service arrived in Oz (slang term for Australia), to a great reception, especially from Australian women! "We've never had more women than men, it's always been about two to one, male to female (membership)," President Noel Biderman said. But that’s the case in Sydney and the rest of Australia, where women are apparently desperate for love down under. "Australia has this unique factor, which could be an early adopter situation, it's about 36 per cent female, and that's about six per cent more than in any other city we've ever encountered on the female side." However, not everyone in Oz was feeling the love. Biderman had a security team with him upon arrival. "The threats against me exist, it's a sad fact of life," he said. "Rather than take a look at themselves in the mirror and wonder what's gone wrong in their relationship that would lead a partner to stray, people have fired off emails accusing me of being responsible for the breakdown of their relationship.
"It's been everything from having a spouse getting verbally aggressive with me ... to people sending emails saying I've ruined their lives, or created a situation that has irreparably damaged a relationship and that I'll burn in hell." Biderman also faced difficulties with ad censorship in Oz. “In response to our television ads being relegated to 11 p.m. in Australia, AshleyMadison.com has launched a billboard campaign,” Biderman said. “The campaign will include the erection of 20 different billboards all across Australia.” AshleyMadison.com kicked off this billboard campaign by erecting a massive billboard just outside of Sydney Domestic Airport featuring a seemingly naked woman with the line, “Life is Short. Have an affair while in Sydney”. Numerous complaints have been filed to the Australian Standards Bureau demanding that the billboard be taken down and media outlets across Sydney have also reported on the disgust felt by residents of the area. Ron Hoenig, the Mayor of Botany Bay, voiced his opinion in the Sunday Telegraph, saying the billboard is “very tacky” and that “it’s not a good welcome to Sydney.”
Faced with this kind of criticism, Biderman is constantly forced to defend the website, especially during his media tour. He told the Australian press cheating is actually good for marriage. "We are always viewed as a home-wrecking service but we're actually preserving many marriages," he said. "Having sex with a like-minded person is better than starting a relationship with a friend or someone in the workplace, or going on to singles sites or bars to meet people. No one has to get hurt this way."
If caught though, Biderman told Australian press he doesn’t understand the impulse to blame the service. "But there is no way I would blame it on an inanimate object like a website or say it was the hotel room or the cell phone company's fault. "I wouldn't even blame my wife or her lover - I'd look in the mirror and ask myself, 'How did I fail in my relationship?"' He also said he believes “Australia is shaping up to be one of the most unfaithful countries in the world.”