Mother’s Day 2014 was a huge let down for many moms, despite many a husband’s best intention, with nearly 17,000 women signing up on leading extra-marital dating site, AshleyMadison.com, Monday, May 12th – a 431% increase from the typical Monday.
Noel Biderman, CEO and Founder of AshleyMadison.com, explains this surge in sign-ups, “Much like Valentine’s Day and New Year’s Day, Mother’s Day is a holiday when women expect to be recognized for all their hard work throughout the year. Moms anticipate their husbands taking time to appreciate all that they do for their families – whether this be with a relaxing afternoon at the spa, or bringing some much needed romance back to the bedroom – moms just want to be recognized for their efforts. When these expectations aren’t met, it can be the last straw that can trigger many moms to pursue an affair.”
A recent survey of 10,817 moms on AshleyMadison.com asked what they hoped to receive on Mother’s Day, and compared this data to what they actually got. From the mothers surveyed:
Unfortunately for many husbands, their wives weren’t satisfied with their Mother’s Day gifts. Instead of feeling pampered,
Following the Monday after Mother’s Day, February 15th and January 2nd are the second and third biggest days of the year for female sign-ups on the site respectively.