The Sleepy Town of Park City Experiences a Surge of Extra-Marital Behavior During the 10 Day Festival
Park City, UT (January 24, 2013) – Hollywood has officially descended on Park City, Utah for the Sundance Film Festival this week and they've brought their bad behavior with them. According to new data from extra-marital dating site AshleyMadison.com, hundreds of Hollywood execs, tastemakers, and celebrities are using the Sundance Film Festival as an excuse to stray.
The dating site designed for those already in relationships says 7.1% of the 5130 members who signed up for their ‘Traveling Man' service in the past week were looking to secure a little side action at Sundance. Of the male members searching for women in Park City this week, the vast majority of these would-be adulterers hailed from Los Angeles.
To utilize AshleyMadison.com’s Traveling Man feature, members simply input the city they plan to visit, the age, body type, and ethnicity of the women they're seeking. Would-be adulterers can then write a customized e-mail that is sent to 30 women that match the requested profile.
Business travel is a reality for many of us, and according to AshleyMadison.com’s Founder and CEO Noel Biderman, “There is no better time to pursue an affair than when you're hundreds of miles away from your significant other.”
Biderman adds, “No wonder Sundance serves as a makeshift headquarters for Hollywood affairs. When festival goers arrive at their hotel, they literally can check-in on AshleyMadison’s mobile app and find someone looking for an affair down the hall.”