The world’s leading extra-marital dating site AshleyMadison.com, has welcomed its 20 millionth member, making the provocative website’s membership larger than the entire population of New York State. To celebrate this milestone, Ashley Madison has launched one of the controversial, and thought-provoking advertising campaigns they have become known for, with the first billboard erected in West Hollywood, California – the home of their 20 millionth member.
Over the past year, AshleyMadison.com has experienced unprecedented growth in membership, with a 33% increase in new members since July 2012. “Our aggressive global expansion including seven countries in 2012 and most recently Japan and India, proves that infidelity is a universal business,” says Noel Biderman, CEO of AshleyMadison.com. “When you factor in hotels, restaurants, jewelry stores, flower shops and luxury travel, the ‘infidelity economy’ is a trillion-dollar-a-year business; and Ashley Madison reaching 20 million users is indicative of that.”
AshleyMadison.com’s status as the fastest growing dating site with one new member joining every six seconds has also proven the power of mobile technology with an increase of over 15% of mobile usage a year. The rapid growth propelled the website to continue to create and release new privacy features and innovative services to keep up with the demands while being at the forefront of the newest technology capabilities. This year, the launch of the Ashley Madison Blackbook App allows affair seekers to maintain their anonymity beyond emails with a private phone line for discreet texting and phone calls.
“Despite the constant headwind and criticisms, we continue to flourish as the go-to site for those looking to have discreet affairs,” adds Biderman. “in essence we have become the “Kleenex of cheating!”