Mother’s Day 2013 was a huge let down for many moms, with nearly 16,000 women signing up for affair service AshleyMadison.com one day following the Hallmark holiday- a 443% increase from the typical Monday.
The Founder of the dating site designed for people already in relationships has deduced there's a distinct reason behind the surge in female sign-ups. According to Noel Biderman, “Much like Valentine's Day and New Year's, Mother's day is one of those holidays when women tend to become very introspective about their family dynamic. While once upon a time flowers and a blue Tiffany box scored you major points, modern moms also expect their husbands to forgo their weekly golf game and the NBA finals and bring some romance back to the bedroom. When these expectations aren't met, it can often be the trigger for an affair.”
A recent survey of the site's moms suggested nearly 1/4 were hoping for sex from their husbands on Mother's Day. Unfortunately for their better halves, more than half said they'd prefer sex with their affair partner! Additional results on HuffingtonPost.
Following the Monday after Mother's Day, February 15th, and January 2nd, are the second and third biggest days of the year for female sign-ups on site respectively.