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The Ashley Madison Agency, Limited FOR IMMEDIATE RELEASE Magical Elves flirting with Ashley Madison New reality program explores real life "desperate housewives" Los Angeles, CA; Toronto, Canada: (November, 04) Dan Cutforth and Jane Lipsitz of the Emmy nominated Magical Elves (Project Greenlight, Last Comic Standing) are in development to produce a new reality-based program featuring unfaithful spouses that will explore "the new infidelity," a recent obsession in mainstream America. "The sanctity of marriage is clearly a hot button topic in today’s environment," said Lipsitz "exploring the current state of love and commitment against the backdrop of our changing social landscape makes for a fascinating and daring unscripted drama." The program will focus on "The Ashley Madison Agency" (www.ashleymadison.com), a real life matchmaking service that caters to attached people seeking extramarital affairs. Since its inception just three years ago The Ashley Madison Agency has taken the world of Internet dating to a whole new level. With signups in the thousands every month, Ashley Madison is the world’s largest and fastest growing online social networking community of its kind. "These are real people with real feelings that are joining our site," said Darren Morgenstern, Ashley Madison’s founder, "…They started out using our service to protect their anonymity. When they became so impacted by their experiences they wanted, or even needed, to open up and talk about how the encounters had affected their lives. And even though they’re all in the same boat, each story is individually unique and every outcome is different." The program will delve into why people stray and will profile actual members of the controversial online dating service, following them as they make connections, play trysts and go on dates. "The media continues to cover the eyebrow raising phenomena surrounding The Ashley Madison Agency," said Ben Bacal, a co-executive producer with Scott Landsman, "that included a segment on the live ABC Primetime special ‘Sex in America.’ Ashley Madison was also profiled on The Montel Williams Show, 20/20, Dateline NBC and Fox News." Bacal and Landsman were part of the creative team that brought the project to Magical Elves Productions, the company headed by Lipsitz and Cutforth. Magical Elves are represented by the William Morris Agency. About Magical Elves Inc.: Magical Elves was formed in 2001 by Dan Cutforth and Jane Lipsitz. They have been nominated for two Emmys for "Bands on the Run" and "Project Greenlight." They most recently produced both seasons of "Last Comic Standing" and this past summer developed and produced the upcoming "Project Runway" for Bravo and are currently producing the third series of "Project Greenlight." About The Ashley Madison Agency: The Ashley Madison Agency (www.ashleymadison.com) is the world’s largest online Social Networking Community of its kind that caters to people who are already in relationships but still want to ‘date.’ -------------------------------- END------------------------------------- For additional information, please call |