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The Ashley Madison Agency, Limited FOR IMMEDIATE RELEASE SEX, LIES & EQUALITY THE NEXT TIME YOU HAVE SEX IT MAY BE WITH SOMEONE ELSE’S WIFE... Toronto, (January, 2002) - If the research team at The Ashley Madison Agency did their homework right – and their findings suggest they have – then thousands of North American women will now find it easier to do what they seem to be doing more often anyway: Secretly cheating on their mates. Research clearly indicates that much of the population – male and female – has cheated. In fact, a couple is more likely to have an affair than to divorce – and chances of divorce are already 50/50. Statistics vary, but generally, more than half the married population is implicated. The figures for men historically have been greater than for women, but the most significant increase in the last few years has been from women cheating on their mates. According to sociologists, the Industrial Revolution gave infidelity a big boost by moving men's work away from the confines of farms to the anonymity of cities. Now, with most women working outside the home, they're catching up on affairs and help make the point that infidelity has surged upward whenever society or technology has provided the opportunity. And it may not have anything to do with age. Younger people, especially women, are as likely as any man to be unfaithful. The general consensus however is that about 60% of men and 40% of women will have an affair at some point in their marriage. "We’ve enrolled over 6,000 new members in Ontario alone since early this year, with many coming from the Greater Toronto area", says Darren Morgenstern, Director of Marketing. Asked about the moral implications Morgenstern replied, "We don’t encourage someone to cheat and don’t pass judgment when they do. Once someone decides they are going to have an affair, for whatever reason, it’s just a matter of time until they get the chance to follow through. Remember, opportunity knocks once, but temptation leans on the doorbell". "Besides, we didn’t invent infidelity, we just leveled the playing field by providing women with the opportunity to meet as many men as they wish without having to first reveal themselves. Anonymity is a great equalizer. If you count the increasing numbers of women having affairs on the Internet, and the fact that most available statistics are about 10 years old, the number of women actually having affairs is probably similar to men – about 60%. Infidelity has existed for hundreds of years and still remains one of North America’s dark secrets. That contrasts with the striking visibility of high profile cases of infidelity like Prince Charles, Toronto Mayor, Mel Lastman, former U.S. President Bill Clinton and New York’s former Mayor, Rudy Giuliani. So what do you do if you’re in the market for an affair? Ashley Madison suggests you start by visiting the Company’s web site at www.ashleymadison.com. The system works like most ‘dating sites’ and is easy to navigate. Get comfortable by browsing through the various links and take your time. The straightforward candor is refreshing and will provide you with simple to digest terminology. To begin, simply complete an online profile and set up your free classified ad. It takes about 3 minutes and is easy to do. If you really want to turn up the heat, you can post up to 10 pictures of yourself in a “Private Showcase” and only allow certain members that have your permission to view those photos. Be creative and update your profile to keep it current and fresh. Reveal your sexuality and beauty. Ashley Madison will approve your ad and you are then free to initiate contact with any opposite member of the system. Browse the ads of other like-minded men & women that promise to make your endeavor worthwhile if you give them the chance. Applicants are from across North America so it is relatively easy to find a match close to home or as far away as you wish. Read the section on Cyber Dating Safety and make sure each encounter is on your own terms. “Remember”, adds Morgenstern. “Many women that have affairs are usually lacking attention and want to know they’re being pursued by a guy that will do what it takes to meet them”. They still want to be swept off their feet and feel loved, special and needed. After all, that’s why they ended up here to begin with”. -------------------------------- END------------------------------------- For additional information, please call |